Check out this article, "The Enduring Promise of a Thinner You" in 5/31 biz section of the New York Times. It talks about a new machine that zaps fat out of you in 20 minute treatments. The sessions cost between $200 and $1000 and the machine is estimated to make profits in the hundreds of millions. The machine is not targeted towards the obese, but thin, fit women who just have some "problem areas."
Just what we need...one more expensive, time consuming treatment with unproven side effects.